about us

We’re your go-to tech specialist agency for all things paid - from PPC to Remarketing, Shopping to Programmatic, CRO to UX.

why equation?

Rapid technology advancements have made paid media not only more sophisticated but also more complex. Launching equation to satisfy client appetite for specialism, we make it our business to - in fact our geeky side very much thrives upon - keeping pace with the very latest innovations so you don’t have to.

we're proven

We may be a new brand, but this is far from new to us! We’re proud to be the expert paid team behind award-winning digital agencies WMG and Ingenuity Digital.

we're techy

And a little bit nerdy. We have the technical skill, systems, analytical minds and strategic insight to deliver.

we're transparent

In the way we work, in what we do, in the platforms we use and in the results we achieve.

we're connected

Part of the IDHL Group, we’re backed with the scale, infrastructure and resource you need, perfectly balanced with all that you want from a smaller, specialist agency.

industry-leading technology

An industry-leading technology stack - Google Marketing Platform - fuels powerful insight. We’ve invested in technology, even channelling our technical know-how to develop our own proprietary monitoring system. Applying our analytical skill, we action timely optimisation that drives performance - it’s safe to say you can rest easy knowing you’re in the hands of experts. 

expert team

Our expert team is made up of industry veterans and tech-savvy specialists.

We hold the pedigree and experience as a proven digital partner who delivers real business impact. Working with you we’re not just your agency, we’re your partner.

  • rich

    A talented digital strategist with a head for data, Rich is skilled at communicating complicated algorithms and advanced digital marketing theory to clients with ease, making complex concepts accessible to all.

    Responsible for launching paid media for our sister agency WMG back in 2012, Rich is a natural leader. Combining an extensive skill set with a dynamic approach and pragmatic nature, he holds a vision for equation that will continue to drive the business onward and upwards.

  • jamie

    Analytical, strategic and data-driven, Jamie thrives when the numbers are big, and the spreadsheets are even bigger!


    Joining us as a PPC Executive, he champions a data-centric approach to campaign analysis, currently working primarily with eCommerce and financial services clients to ensure a systematic and logical approach.

  • tom w

    Teaming logic, imagination and an adaptable approach, Tom is responsible for developing and implementing winning client paid search strategies. 

    Tom was contracted by Google where he gained the robust understanding of digital marketing that led him to specialise in paid search.

    Today, equation benefits from Tom’s extensive experience where he combines his impressive skills to help fuel KPI hitting paid strategies for our valued clients.

  • sophie

    With a deep technical understanding, commercial focus and data-led digital approach, Sophie holds a rare skill set for an Account Director. Sophie has a unique ability to blend creative thinking with complex multi-faceted strategies that ensure originality and innovation for clients.


    Highly proficient in planning and forecasting, she’s an advocate for thinking outside of the box, her approach has involved experiential, digital out-of-home and app targeting as well as programmatic, social and paid search.

  • matt p

    Matt’s your man for all things Shopping. Driving the development of our offering, he leads the way with his perceptive, capable and strategic approach. With an eye on client profit as well as revenue growth, Matt’s sophisticated strategies are regularly recognised for their impact on the bottom line of our clients.


    He built his paid media specialism over eight years working in house for a global eCommerce retailer before making the move into agency life. 


  • giacomo

    Focused, organised and committed, Giacomo thrives on making the most out of limited resources, partnering with clients to extract the most from any circumstance, diving to granular levels of segmentation and finding small audiences of users to turn them into customers.


    Currently delving into the world of Google Shopping, Giacomo continuously expands his skill set to provide unsurpassed results to clients.


join the equation team

Like what you see? Get in touch to discuss the latest opportunities at equation

equation digital, Part of the IDHL Group



Company Reg Number 03984604
Registered Address: Central House, Otley Road, Harrogate, North Yorkshire, England, HG3 1UF

VAT Number: GB 108 3000 68)

Registered in England and Wales