about us

We’re your go-to tech specialist agency for all things paid - from PPC to Remarketing, Shopping to Programmatic, CRO to UX.

why equation?

Rapid technology advancements have made paid media not only more sophisticated but also more complex. Launching equation to satisfy client appetite for specialism, we make it our business to - in fact our geeky side very much thrives upon - keeping pace with the very latest innovations so you don’t have to.

we're proven

We may be a new brand, but this is far from new to us! We’re proud to be the expert paid team behind award-winning digital agencies WMG and Ingenuity Digital.

we're techy

And a little bit nerdy. We have the technical skill, systems, analytical minds and strategic insight to deliver.

we're transparent

In the way we work, in what we do, in the platforms we use and in the results we achieve.

we're connected

Part of the IDHL Group, we’re backed with the scale, infrastructure and resource you need, perfectly balanced with all that you want from a smaller, specialist agency.

industry-leading technology

An industry-leading technology stack - Google Marketing Platform - fuels powerful insight. We’ve invested in technology, even channelling our technical know-how to develop our own proprietary monitoring system. Applying our analytical skill, we action timely optimisation that drives performance - it’s safe to say you can rest easy knowing you’re in the hands of experts. 

expert team

Our expert team is made up of industry veterans and tech-savvy specialists.

We hold the pedigree and experience as a proven digital partner who delivers real business impact. Working with you we’re not just your agency, we’re your partner.

join the equation team

Like what you see? Get in touch to discuss the latest opportunities at equation

equation digital, Part of the IDHL Group

 

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