your audience isn't a single audience

Each person only thinks and cares about what is important to them at that time. We understand the role media plays and how it is consumed, matching our planning and media buying to your customers’ journey to drive conversions.

controlled account testing

We excel at turning data into information, and that information into insight.


Identifying areas for improvement, we hypothesise and test solutions before implementation. This guarantees continuous, controlled account development that delivers maximum benefit for our clients.

monitoring system

Monitoring campaign vitals, we detect each and every murmur, always staying on top of your campaigns. We even turned our tech know-how to develop our very own proprietary monitoring system.


From budget pacing checks across channels to safety alerts and notifications of abnormal performance, we’re determined to keep on improving our analytical tools to further impact of your paid media accounts.

get in touch

No.1 Spinningfields, Quay St, Manchester M3 3JE

0161 470 5211

equation digital, Part of the IDHL Group