your audience isn't a single audience

Each person only thinks and cares about what is important to them at that time. We understand the role media plays and how it is consumed, matching our planning and media buying to your customers’ journey to drive conversions.

client onboarding

Our client onboarding process has been engineered to get under the skin of your business, brand and products. Putting ourselves in the shoes of your audience, we craft unique journeys that guide users. It’s our number one priority to have an in-depth understanding of not only what your customers are likely to search for and when, but also know their behaviours and where they spend their time online.


Adopting a data-driven approach, we delve deep into your audiences to understand them and deliver personalised messaging that resonates. Reaching and engaging your audience, we tell a story personal to them to make your brand relevant during their moments that matter.

performance focused

We love KPIs! They tell us if you’re happy and we can see that we’re doing things right. Transparent in our reporting, we provide clear actions based on performance data offering a flexible, integrated dashboard for full visibility.

Connecting data from all your media accounts, we can even offer you a single view on performance (or segmented of course if that’s your preference) ready for our Account Managers to discuss with you directly.

controlled account testing

We excel at turning data into information, and that information into insight.


Identifying areas for improvement, we hypothesise and test solutions before implementation. This guarantees continuous, controlled account development that delivers maximum benefit for our clients.

monitoring system

Monitoring campaign vitals, we detect each and every murmur, always staying on top of your campaigns. We even turned our tech know-how to develop our very own proprietary monitoring system.


From budget pacing checks across channels to safety alerts and notifications of abnormal performance, we’re determined to keep on improving our analytical tools to further impact of your paid media accounts.

managing your account

Assigned a dedicated campaign delivery team, you will always know exactly who to talk to. Holding direct relationships with our paid specialists, we work collaboratively with your in-house marketing team as an extension to your resource supporting planning, everyday management and reporting.


‘All eyes on it’ works best for us. Each and every client benefit from the direct involvement of our Director and our weekly Account Development Summit sees us get our heads together to discuss progress, challenges, ideas and set actions to make sure we achieve your KPIs.

get in touch

No.1 Spinningfields, Quay St, Manchester M3 3JE

0161 470 5211

equation digital, Part of the IDHL Group



Company Reg Number 03984604
Registered Address: Central House, Otley Road, Harrogate, North Yorkshire, England, HG3 1UF

VAT Number: GB 108 3000 68)

Registered in England and Wales