croux and biometrics agency

Commercially prioritised testing programmes designed to unlock conversion potential within your website.

test platforms

Not tied to just one test platform, we selected our software partners carefully, ensuring a range of platforms that cater to our client's differing needs.

Our feature-rich test platforms facilitate A/B and multivariant testing as well as more complex personalisation and marketing pop-ups. All our platforms have some commonalities, offering comprehensive analytics functionality to feedback into your conversion rate optimisation strategy. 


Test setup is quick and simple. Easily integrated with websites and backend systems, our in-house team are skilled in building tests to approved wireframes without the need for backend development. 

testing process

  1. Produce test pages to meet specification agreed with you and following best practice

  2. Build landing page variants to approved wireframes and integrate with the test platform of your choice

  3. Test variants are subject to rigorous QA, checking display compatibility across devices, operating systems and browsers to ensure reliable test results

  4. Goal tracking is set up ready to run monitored tests over a defined period to record sufficient results

  5. Test analysis completed, measuring result data against your goals

  6. Results and insights feed action, fuelling ongoing optimisation strategies

interested in cro and ux?

get in touch with our conversion rate optimisation experts

No.1 Spinningfields, Quay St, Manchester M3 3JE
0161 470 5211 

equation digital, Part of the IDHL Group