display, programmatic and remarketing advertising campaigns

We’re platform agnostic. In a unique position, we take an independent view of the market to pick the right solution for your digital display advertising and programmatic marketing. 

transparent trading

As an experienced programmatic ad agency, we know what works, giving you a programmatic advertising campaign that delivers from the outset. We also run our own trading desk which means more of your budget goes directly into your media spend.

When it comes to digital display advertising, transparency is a value we live by, keeping things clear with access to your own real-time dashboard. Providing campaign insight first-hand, you can understand the inner workings of where your budget is being spent on your programmatic ads.

Experience means we know what works, giving you a campaign that delivers from the outset. With programmatic marketing, we maintain a test and learn approach, always pushing the boundaries to get even better performance from your programmatic display campaigns.

creative studio

Did you know that 70% of a campaign’s performance is driven by its creative? Just like a website or a store, a layout can never be completely perfect. We believe in tweaking and testing ads to drive maximum performance. 


Flexible in our approach, we’re just as happy to work closely with your creative team as we are to design the creative. Our in-house Studio is skilled in delivering online Google display advertising, Responsive ads, Video ads, HTML5 and standard banner ads, Dynamic ads, multivariate tested ads and even Digital Out Of Home Ads.

digital out-of-home 

We take the same approach to digital out of home as your digital media. Buying slices of affordable fame with your audience, going big when it matters and making sure we precision target with a tailored creative.


Out of home digital advertising allows you to tell your story and deliver a premium brand message, all while optimising performance.

display remarketing

Using data to steer campaign strategies, we take what we know about a user according to their category interests, products views and even what they bought, to display remarketing ads tailored to them in the most appropriate format.


Time on site, onsite engagement and latency are all behaviours we consider to ensure targeted remarketing, driving performance while protecting your brand and avoiding budget waste.

interested in display advertising?

get in touch

No.1 Spinningfields, Quay St, Manchester M3 3JE

0161 470 5211

equation digital, Part of the IDHL Group



Company Reg Number 03984604
Registered Address: Central House, Otley Road, Harrogate, North Yorkshire, England, HG3 1UF

VAT Number: GB 108 3000 68)

Registered in England and Wales